The latest Best Cities report by city and country branding specialist Resonance found desire to travel worldwide is becoming more polarised.
“People increasingly want to travel to the same places – Paris, Tokyo, London,” said Chris Fair, chief executive of Vancouver-based Resonance, the authors of the 2026 report unveiled at WTM London.
"The issue of people wanting to visit off the beaten track locations may be true, but the majority want to visit the same places. It’s a concern with respect to overtourism.”
He cited Barcelona and Venice as cities that were “starting to see demand exceed supply”.
