Mauritius Tourism Promotion Authority (stand N11-200) will use WTM to reposition Mauritius as the Island of Wellbeing, spotlighting the destination as somewhere travellers can restore balance between body, mind and soul.
Avinash Kanti Teelock, director of MTPA, said: “As the global tourism landscape evolves, we’re seeing a clear shift towards more authentic, off-the-beaten-path experiences, with travellers seeking meaningful cultural immersion and sensory-rich activities. Mauritius aligns perfectly with these trends, combining an extraordinary natural environment, rich cultural diversity, and a warm, welcoming spirit that ensures every visit is deeply personal and restorative.”
He added that the tourist board was increasingly focusing on niche markets that go beyond traditional sun-and-beach tourism. “Cultural tourism is a key priority, with campaigns highlighting the island’s rich heritage, vibrant festivals, and diverse traditions. Travellers can engage with local culture through guided historical tours, artisan workshops, and Mauritian cooking classes, offering immersive experiences that connect them to the island’s unique story.”
Sports tourism is another growing area, with Mauritius emerging as a destination for kitesurfing enthusiasts, particularly during the low season, as well as for golfers, thanks to its championship-level courses set in tropical landscapes.
Mauritius is performing strongly across its core international markets, said Teelock: “Overall, the destination is on a positive trajectory.”
Between January and August 2025, international arrivals grew by 1.4%, reaching 98,580 visitors. In comparison, total UK arrivals in 2024 reached 156,009, representing a 7% growth over 2023.
Teelock added: “Looking ahead, we are targeting 4% growth for 2025, with an expected 1,480,000 travellers visiting Mauritius by the end of the year.”
France, the UK, and Germany continue to be the destination’s top-performing markets in Europe, with additional carriers now operating from Italy and Spain.
India has also performed well, with increased connectivity from airlines such as Air Mauritius and IndiGo. South Africa remains another key source market showing positive growth.
Hotel development for the destination includes several landmark resorts reopening or unveiling refreshed experiences.
On the southwest coast, The St. Regis Le Morne Resort reopened on 6 May 2025, following a rebrand from JW Marriott Mauritius. Set against the dramatic Le Morne Brabant Mountain, a Unesco World Heritage Site, the all-suite resort offers elevated dining experiences at Le Manoir and La Patisserie, bespoke family programming, immersive cultural experiences, and the soon-to-launch St. Regis Grand Beachfront Villa, one of the largest in the Indian Ocean.
On the east coast, Four Seasons Resort Mauritius at Anahita will unveil a fresh look in November 2025, including reimagined villas and residences, an expanded overwater spa, and an expanded portfolio of seven dining venues. The resort also continues to champion sustainability with seagrass meadow nurseries, seahorse conservation, and a focus on endemic flora and fauna.
Other luxury properties that have recently undergone refurbishments include One&Only Le Saint Géran, Radisson Blu, Sofitel, and Palmar Beach. Teelock said: “These further strengthen Mauritius’ position as a premier destination for high-end, curated experiences.”
Thierry Montocchio, chief executive of Mauritian hospitality group ER Hospitality, also emphasised how Heritage and Veranda Resorts had introduced more meaningful, human moments, shaped by the sea, the earth and human touch.
“Across Heritage Awali, spa experiences have been reimagined with open-air couples’ kiosks and serene wellness spaces, while Heritage Resorts' Sustainable Gastronomy Week and innovative dining concepts celebrate local flavours with purpose. Signature moments such as 'Ulundi is Yours' reflect intimacy and exclusivity, and enhanced kids’ programmes foster a deeper connection to the marine world, offering guests authentic, soulful experiences rooted in Mauritius’ natural rhythm,” he said.
