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Malta succeeds in cutting peak traffic to Blue Lagoon

WTM
Katherine Masters
17 October 2025

The Malta Tourism Authority will be hailing the success of a new Blue Lagoon booking system at WTM this year – and promises, this is just the start...

Malta's Blue Lagoon
Emailed by Finn Partners, PR Rep for Malta Tourism Authority

Malta's Blue Lagoon is an idyllic swimming spot – but its popularity has come at a price

Introduced on May 1 this year, a new online booking system has succeeded in reducing visitor concentration at the popular yet fragile beauty spot by 68%.

Last year up to 12,000 visitors were recorded at Comino’s Blue Lagoon at any one time during peak hours, and the new free booking system allows a maximum of 4,000 visitors at any one time. Bookings generate a QR code, and wrist bands are issued at entry points.

The average number of visitors at the Blue Lagoon at each of the three daily time slots introduced this summer is 1,979.