Morocco has ambitions to be a top 10 world destination, as major infrastructure upgrades are pushed through ahead of the 2030 Fifa World Cup, which the country will co-host with Spain and Portugal.
“We’re already Africa’s leading tourism destination,” said Meryem Bennouna, director UK, Ireland and Nordics, Moroccan National Tourism Office (stand N1-210, N1-200, N1-208). “There’s quite some gap between Morocco and the second most visited destination in Africa – which is Egypt. We want to be a top 10 world destination – this is our aim.”
