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The innovative business idea that could secure your clients' loyalty for life

Agents
Katherine Masters
19 September 2025

Some agents have enjoyed hosting their own escorted tours for years, while others have spotted it as a way to both guarantee bookings and turn clients into brand ambassadors. Here's why savvy agents are hosting their own tours, and how to do it properly

Ponders Travel group tour
Ponders Travel escorted tour group in Croatia, emailed by Clare Dudley, MD at Ponders

Ponders Travel chartered luxury yacht Lady Eleganza to take their clients on tour in Croatia

Consumer uncertainty might be prevalent in the current economy, but savvy agents have found a lucrative way of securing customer loyalty, while giving their business a nice little boost on the side – hosting their own escorted tours.

It’s an impressive extra string in the bow of many – but is it worth the time and the hassle involved? And what happens when trips go wrong?  


Adventure-focused Lincoln agency Travel Chaps took the decision to market its first ‘South African Safari With Us!’ earlier this year and hasn’t looked back since. All 20 spaces were booked within two weeks of launching the trip, with the departure date set for September 2026.