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The fashion brand that inspired a ‘pink and wonderful’ high street agency

High street
Jo Reeder
9 April 2025

Despite saying she’s not a business-minded person Emma Conway managed to hit a million pounds in sales in her first year of trading. Her advice for other agents? Just go for it

Pretty Little Holidays

Emma Conway, owner, Pretty Little Holidays in Caerphilly

Taking inspiration from fashion brand, Pretty Little Thing, and embracing social media has helped Emma Conway generate £1 million in sales since setting up her travel agency business.

 

Working as a retail travel agent for nine years with Tui, Hays and Travel House, after coming back from maternity leave she decided to take the leap and set up on her own agency, launching Pretty Little Holidays in 2024.