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Eight ways agents can take a neuro-inclusive approach to selling holidays

Training
Abigail Healy
2 April 2025

More than 2,500 customer-facing employees at Tui have recently been trained in neuro-inclusive travel. The trainers from Perfectly Autistic share their tips and we discover how one busy agency put the advice into practice

Family check-in

The right training can make all the difference to a neurodivergent customer's holiday experience © iStock / PeopleImages

“It describes the idea that people experience and interact with the world around them in many different ways. There is no one ‘right’ way of thinking, learning, and behaving.” 

This is how Hester and Kelly Grainger, co-founders of consultancy Perfectly Autistic, define neurodiversity.

With studies estimating that 15-20% of the global population are neurodivergent (meaning they could have been diagnosed with conditions such as autism, ADHD, ADD, dyslexia or dyspraxia), awareness is rising, yet there is still a way to go on ensuring the wider population recognises, accepts and understands it.