With prices remaining stubbornly high, P&O Cruises' Ruth Venn argues families just want clarity when it comes to booking a cruise – not complexity.
P&O Cruises' Ruth Venn says families are put off booking some land-based holidays because of the 'drip costs' that they incur (Credit: P&O Cruises/ FG Trade Latin)
TTG recently ran a story that families are struggling to see change from a £6,000 holiday this summer, and it really struck a chord.
The rising cost of family package holidays reflects a real concern: families want certainty, transparency and experiences that genuinely justify the spend. And as the cost of living continues to shape how and when families book their holidays, it’s no surprise that value matters more than ever for consumers this year.
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