Carter, who sets up international markets for the new luxury expedition line, said Atlas had now grown its brand awareness in the UK, thanks in part to the work it has done with its principal sales agent in the UK, The Cruise Line.
Speaking to TTG, Carter confirmed Atlas was now moving on to its second brand growth phase and is developing trade relations in this country. “We’re working with The Cruise Line to get a cohesive trade structure,” he said.
“The first part of this project was building brand awareness – now we are focusing on travel agent partnerships.
“We’ll have a booking tool and a trade programme in place by the end of the year.”
