Azamara plans to evolve its onboard experience over the coming months owing to internal concerns its brand remains “undervalued” in the cruise market.
David Duff, Azamara's UK and EMEA managing director, says line hopes a successful wave season will lead to fleet expansion (Credit: Azamara)
UK and EMEA managing director David Duff told TTG the ongoing marketing project aims to “bring sea and shore together” with the line trialling cultural and culinary experiences onboard. He expects the project to be finalised in the “next two to three months”.
According to Duff, the project began after Dondra Ritzenthaler became chief executive last year, but he stressed it had been driven by Azamara’s onboard teams.
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