The new workspace offers the line's staff contemporary office facilities designed to host on-site trade partners and global meetings, Azamara said.

It added: "The more centralised location will also foster deeper collaboration and strengthen relationships across all facets of the company's UK operations, with all the new global positions fully complementing Azamara Cruises' well-established UK sales team."

Chief international sales officer David Siewers said: "The UK market is absolutely fundamental to our global success. This is a market we're continuously investing in, and our commitment has never been stronger. This underscores the pivotal role the UK hub plays in our worldwide strategy."

Siewers added the line had confirmed three Seminars at Sea and an exclusive "Masterclass at Sea", established a travel agent advisory panel and strengthened its engagement with the UK trade community "at every level" in recent months.

"Today's announcement is further demonstration of our determination to become more deeply embedded within the UK travel trade," he continued.

Meanwhile, Azamara has also appointed Rowan Sharma as international junior graphic designer, reporting to Natalie Holder, international marketing manager.

Sharma will create visuals that "elevate the brand's presence and strengthen partnerships across regions", the line said. 

Several key global roles, including director of port operations Julian Poston, will now be based in the UK as well as a new dedicated international groups lead position.

This position, according to the line, in response to surging demand for bespoke group cruise experiences.