Large group bookings may appear daunting at first, but they can be very lucrative if they are approached in the right way; TTG’s Harry Kemble spoke to the experts to find out how they got some huge cruise bookings over the line.
We asked five agents how they went about securing some massive bookings
Have you ever enviously read stories in the trade press about agents who have landed huge group cruise bookings and wondered to yourself, “how do they do that?”
There’s the agent who persuaded a singer to perform on a cruise and netted a £1 million booking as a result; the consultant who built a relationship with a couple and booked their wedding of 60; and the one who based a trip around a major business anniversary to tap the goodwill accrued through decades of excellent service.
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