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Hurtigruten to pay remote Norwegian villages up to £9,000 per visit in ‘meaningful tourism’ push

News
Harry Kemble
21 July 2025

Hurtigruten has introduced a community-led experience programme in several Norwegian villages not visited by other cruise ships to highlight how lines can offer a "more meaningful" tourism alternative.

Saebo, Hurtigruten Credit Michel Afflerbach

In Saebo, visitors can attend a live church concert featuring local musicians (Credit: Michel Afflerbach)

The three villages included in the "Open Village" programme are Traena, Bessaker and Saebo, which can be visited on the line’s Signature Line voyages, which run until September. The progamme will be expanded in 2026.

Hurtigruten claims its smaller ships "are the only cruise vessels visiting these remote coastal villages during the summer season, offering access where larger ships cannot go". With up to 500 passengers on each ship, Hurtigruten says it will directly contribute 250 Norwegian kroner (around £18) per guest to each community every time it visits.