I've been a Holiday Village business owner for just a year and an agent for two and a half years. Before starting the River Cruise Academy in September, I did not have a clue about the term "double docking" or accessibility on river ships. I was not really sure about water levels either. I just wasn't confident about selling it at all. River cruise was not something that I actively sold at all.
'I paid £750 to overcome my fear of selling river cruise and swiftly made five bookings in a month'
River cruise
Sarah Robson
15 April 2026
After joining Holiday Village's River Cruise Academy, business owner Sarah Robson freely admits she would "stall the conversation" if a client contacted her about booking a river cruise. Six months later, Robson's view of the sector has changed dramatically.
Credit: Sarah Robson
Sarah Robson has made several bookings off the back of the Holiday Village's River Cruise Academy programme (Credit: Sarah Robson)
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