Two years ago just 22% of Sail in Greece’s bookings came through the trade, last year that figure rose to 29% and now it has jumped to 64%.
Alex Nastos, Sail in Greece’s managing director, told TTG the operator has recently added several new tour operators and agencies to its trade database, including Sunvil, Olympic Holidays, Travel Counsellors, Not Just Travel and Tui.
Nastos said around 70% of customers aged 18 to 35 generally booked direct, while around 90% of clients aged 50 and above booked via agents.
“There’s been a shift in the company’s focus,” he said. “We’ve been building up our network of travel partners and tour operators.
