In response to the growing challenges of overtourism in Japan, Inside Travel Group and InsideJapan are launching a new ‘under-tourism’ initiative. By steering its customers towards under-visited regions, the specialist hopes the strategy will help balance visitor distribution, ease pressure on hotspots, and propel more sustainable travel.
Five focus regions have been selected for 2025, which are Yamaguchi, Nagasaki, Toyama, Nagoya and Aomori. They are spread across the north, central and south of mainland Honshu, as well as the southern island of Kyushu.
