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Experts offer their insights into selling Cornwall now

With international travel still off the cards for Brits, domestic tourism to hotspots like Cornwall is likely to see a boost in 2020 and beyond, says Abra Dunsby

With the UK now enforcing a two-week quarantine for anyone entering or re-entering the country, and many destinations around the world currently restricting travel from UK visitors, many Brits will be unable or unwilling to travel abroad this summer, or indeed this year.


Domestic travel is expected to see a boost once lockdown eases further and the hospitality industry reopens, with holiday accommodation providers hoping to open their doors in England from 4 July. Scotland, Northern Ireland and Wales are likely to follow suit soon after.

 

Cornwall is likely to be one of the domestic tourism hotspots once travel is safe again, famed for its beaches, quaint villages and outdoor lifestyle.


Malcolm Bell, chief executive of Visit Cornwall, believes the after-effects of coronavirus – which might include some clients being fearful of travelling abroad, having less disposable income and gaining a newfound appreciation for the UK – may lead some travellers to continue travelling domestically for years to come.

 

“There will be a generation that wants to travel less. In lockdown, people have been discovering things right on their doorstep. We have a great opportunity to push domestic tourism,” he says.


Here we speak to operators that have UK product for 2020 and beyond to glean their predictions for the market and hear how they are working with the trade to ensure the safety of travellers.

 

“There will be a generation that wants to travel less. In lockdown, people have been discovering things right on their doorstep. We have a great opportunity to push domestic tourism,” he says.


Here we speak to operators that have UK product for 2020 and beyond to glean their predictions for the market and hear how they are working with the trade to ensure the safety of travellers.

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