It’s been a long journey,” explains Fiona Jeffery, founder and chairman of Just a Drop, on the recent completion of the charity’s work in Haiti. “It’s certainly been the most challenging and complex project we’ve ever taken on.”
The international water aid charity was set up in 1998, and works with poor communities in more than 30 countries across the globe on water and sanitation projects.
“Just a Drop doesn’t look to deal specifically with disaster relief,” Jeffery notes. But such was the gravity of the 2010 Haiti earthquake – believed to have claimed some 300,000 lives and displaced hundreds of thousands more – that the industry quickly mobilised and looked to the organisation for an opportunity to help. So much so that Jeffery says she was surprised at the outpouring of support.
“This request came directly from the industry; a number of key players came to me and [All Leisure Group chairman] Roger Allard to ask how they could help. It’s been one of the first initiatives to pull the travel and tourism industry together in uniting in the face of a major disaster.”
A total of 13 companies backed the Just Help Haiti campaign, with substantial funds also raised by Allard. Together they raised more than £180,000.