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How agents can use TikTok to market travel

TikTok has untapped potential in marketing travel
TikTok has untapped potential in marketing travel

TikTok has significant potential for agents looking to appeal to millennial and Gen Z customers. Here is an
introduction to the popular social media app.

If you think you’re hip, trendy, and down with the kids, think again. Unless you’re already using a digital platform named TikTok, that is.


The social media app was launched in 2017 and, according to DataReportal, now has 500 million active users
around the world – a statistic that ranks it higher than its better-known counterparts LinkedIn, Twitter, Pinterest and Snapchat.


But what exactly does TikTok do? It describes itself as “the leading destination for short-form mobile video”, providing users with a platform to create 60-second – or shorter – videos, adding music and filters, and sharing the clips with their followers on public profiles (although there is the opportunity to make accounts private).


With approximately 40% of TikTok’s users aged between 16 and 24, the platform has untapped potential for agencies to promote travel to Gen Z and millennial markets.

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