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How to manage cash flow during the coronavirus crisis

Creating a cash flow forecast can help agents analyse their costs and decide where to make cutbacks, says David Moon, head of business development at Advantage Travel Partnership

Turnover is vanity. Cash is sanity.


Never has this saying been more relevant. In today’s business world, cash really is king and ensuring you are managing your cash flow carefully is going to be critical.


Cash flow is the amount of cash a business has available to them at any given time and is a result of the inflow and outflow of money. Cash flow should not be confused with profit. For travel agents, it is important to separate out any monies that are due to suppliers and the monies you retain as commission.


With a squeeze at both ends – fewer new bookings, cancelled bookings, amended bookings – travel businesses are under tremendous pressure. So, what can you do about it?

Tips for cash flow forecasting

You’ll need to manage your cash flow carefully in order to head off or deal with any potential cash shortfalls further down the line.


The best way to do this is to put together a cash flow forecast. It might sound obvious, however not all small to medium-sized business undertake regular cash flow forecasting and if that is the case for you, now is a really good time to start.


To get started, you’ll need to compile a list of your monthly business outgoings. This will typically include rent, rates, salaries, utilities, insurances and other costs. These may vary by month so doing a cash flow forecast by month for the next 12 months is important.


You’ll then need to forecast what your cash inflows will be over the same period. Travel normally has peaks and troughs of when commission is realised. At the moment, cash inflows for most travel businesses are going to be minimal. Once things start to ease and more countries open their borders, bookings will start to increase.


You’ll need to consider that for bookings which are cancelled and for which a refund is due to your customer, you will be receiving the net amount back from the tour operator and you will need to top this up to the gross amount that’s due to the customer.


It is critical that your forecasting is as accurate and realistic as possible. Over-forecasting cash inflows will cause a problem, so be honest with yourself and consider how realistic your numbers are. You may consider preparing more than one cash flow forecast based on several scenarios.


Having established your costs, you’ll need to add in your “opening balance”. The opening balance on your forecast is the amount of cash your business has available to it now in order to meet its obligations.


Cash flow forecasts work best when using a spreadsheet such as Microsoft Excel, as this will allow you to adjust your numbers and the forecast will automatically update. Your cash flow forecast may look something like this:

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