How to tap into the power of Facebook Live

According to video-hosting platform Vimeo, 78% of online audiences now watch video via Facebook Live.

Creating your own helps you connect with your audience in an honest way and, at the same time, can establish a handy USP for you and your agency.

While the “live” element might sound nerve-wracking, it’s this level of unedited authenticity that will endear you to your audience, explains David Forder, head of marketing at Advantage Travel Partnership.

“It’s the personal approach that makes Facebook Live so good. It brings your brand’s personality to life instantly, and there’s something about broadcasting live that makes video feel more real and less contrived, allowing your natural personality to come across.”

It’s also incredibly simple – you only need a smartphone with a good camera and strong internet connection, and it doesn’t cost anything to create one. You can use Facebook Live for offers, interviews, or to broadcast on location, suggests Forder.