Meet the Rep: Natalie Read, Crystal Cruises

Describe what happens in your typical week

No two weeks are the same, but I tend to be out of the office three or four days a week. I can easily do 1,000 miles in a week. I try to get the train when I can so I can work while travelling, but with brochures and pull-up stands to carry, it’s not always possible.

How big is Crystal’s on-the-road sales team?

There are four of us – two on the road (myself and the lovely Jon Schofield in the north), Mick Dupont, my fab boss and our wonderful sales support manager, Jo. I know that reads like I’m looking for a pay increase, but actually I love working with my team, as well as everyone in marketing and reservations. We are one happy family – small but perfect.

What do you keep in your car?

The back seat of my car is usually full of our latest offers and treats for my agents (my boot is not big enough and is full of brochures). My glove box has everything practical in it – wheel nuts, sunglasses, paracetamol, usually some nuts in case I get peckish (which happens often) and Pro Plus in case it’s been a long week.

And what’s on the radio?

Chris Evans on Radio 2. I’m obsessed with the travel bulletins, too – especially if heading towards the M25. Then I swap to Radio 1. I like to listen to people chat. On my iPod, you’ll find anything from Adele to Rudimental. I do still miss Chris Moyles of a morning though.

What keeps you going on the road?

Coffee. I probably spend a stupid amount on flat whites… I confess I’m addicted.

What’s the silliest thing you’ve ever done as part of a sales visit?

Dressed up for Halloween while presenting to and visiting agents.

How many times did you take to pass your driving test?

Some may find this hard to believe, but first time.

What gives you road rage?

Middle-lane hoggers – it’s an overtaking lane.

What’s your favourite hobby?

I’ve just spent a stupid amount of money on trail-running trainers and am running Tough Mudder with some other industry buddies for Just a Drop (I haven’t actually signed up, but if you print this there is no backing out, is there?) Please make sure you sponsor us.

Which agency gives you the warmest welcome?

Ooh, that’s a tough one as all my agents are lovely. I very rarely cold-call – most of my agents know I’m on my way and have the kettle on, while I generally supply the cakes.

What key messages do you try to convey in an agent visit?

I focus on how great Crystal Cruises is, the choice it offers and how many awards the company has won. It’s also very important to try to find out what the agent needs from us, support-wise.

What’s your advice for agents who don’t currently sell your product but are keen?

Call me. We understand agents don’t have a luxury cruise customer come through their door every day, but we are just looking for that one booking. We tend to find that once an agent has made their first Crystal booking, then there is no stopping – especially as Crystal Cruises has such a high repeat client factor.

If you didn’t work in travel, what would you like to do instead?

Definitely a singer. Oh, you mean for real? I don’t think I could do anything other than travel – it’s in my blood.