From hosting the biggest Pride celebration in the Caribbean to offering diversity training to the trade, Puerto Rico is making efforts to appeal to the LGBT+ market.
Puerto Rico is on a mission to position itself as the LGBT+ capital of the Caribbean.
At World Travel Market London last November, the destination revealed it will be leaning into the LGBT+ market in 2020, promoting itself as an inclusive option for travellers to the Caribbean.
“Inclusivity is really baked into our DNA,” says Leah Chandler, chief marketing officer at Discover Puerto Rico. “The Caribbean is not known for LGBTQ+ travel – some islands criminalise homosexuality – so, for us, it is really important to highlight how welcoming, open and inclusive Puerto Rico is.”
Chandler adds that Puerto Rico’s status as a US territory adds to its inclusive appeal.
“We want to communicate we are a good destination for this demographic because we are part of the United States. We have all the same equality laws and legal protections in place as they do, such as laws that protect same-sex marriage and adoption rights for same-sex couples, as well as one of only two LGBTQ+ Chambers of Commerce in the Caribbean.”