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Travel Counsellors’ global sales director on the value of training in lockdown

Jim Eastwood, global sales director at Travel Counsellors, explains the myriad benefits of training during lockdown.

During this period of lockdown we’ve had time to look back, reminisce and refocus, but we’ve also been given the chance to look forward – to take a look at ourselves, both as individuals and as business communities, and identify ways that we can be better, leaner, faster and stronger.

This moment of reflection, albeit in the context of surviving the mental strain and physical threat caused by a global pandemic, has also opened a window of opportunity to focus on something positive – to learn, develop, expand our knowledge and broaden our horizons.


Learning new skills can help boost confidence and a sense of achievement, and is supported by mental health charity Mind.

Sharpening skills

The current situation has forced many businesses to think outside the box to deliver training to people working remotely across the globe.


Travel Counsellors is fortunate to already have the technology, tools and learning in place to facilitate distance learning given the nature of our business, and we’ve taken the opportunity to boost these digital platforms during lockdown, culminating in a dedicated, virtual TC Training Festival throughout the month of May.

This situation has also allowed us to enhance the distance learning tools we provide to engage, motivate and upskill our Travel Counsellors.


And while there’s nothing better than getting together, face-to-face interactions have been replaced by FaceTimes, virtual classrooms and interactive group sessions on Zoom, and in this way at least, the all-important human connection required to deliver world-class training has not been lost.

With more than 1,000 Travel Counsellor business owners worldwide participating in multiple webinars in the last three weeks, tackling topics including sales and marketing, product and destinations and business planning, it’s clear that our thirst for knowledge and desire to better ourselves in order to better our customers’ experiences has only be enhanced by lockdown.

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