A top advisor has urged agents to “source properties that anticipate every need” in response to a growing demand for ‘all-inclusive’ trips.
Nearly 40% of agents have seen a rise in requests for ‘unlimited luxury’, according to Virtuoso’s latest report on high-end travel trends.
Along with exclusivity and escapism, the term also carries an expectation of “having every detail seamlessly included.” This marks a notable shift in the high-net-worth individual’s perception of “all-inclusive” travel, which has historically been marketed at price-conscious consumers.
“For today’s luxury traveller, “all-inclusive” has become far more than a pricing model, it’s a mindset,” Kimberley Davey, director at Kimberley Anne Private Travel, an affiliate of 360 Private Travel, told TTG Luxury.
The rise of wellness travel, however, has pushed the benefits of the ‘all-inclusive’ experience to the forefront of affluent clients’ minds. ‘Rest and relaxation’ was listed in Virtuoso’s research as the top motivation for luxury travel, with ‘health and wellness’ coming in second.
“In a world defined by constant connectivity, endless decisions, and the quiet pressure to optimise every moment, true luxury now lies in effortless freedom,” Davey explained.
For agents, this evolution is crucial for meeting the expectations of their high-net-worth clients.
Accommodations should be holistic and attuned, with Davey suggesting that advisors “source properties that anticipate every need” and “focus on personalisation by tailoring to individual preferences.” She also provided guidance on how to communicate the all-inclusive experience to clients: ‘Highlight it as peace of mind with no hidden costs or decisions.”
“The modern ultra-luxury jet-setter seeks sanctuary from the noise in places where time slows, the details disappear, and life flows without interruption or thought,” Davey continued. “Think Michelin-level dining, fine wines, private excursions, spa treatments, and service that seems to know what you need before you even ask.”
