Let’s talk about fams. It’s a topic the industry dances around but rarely says plainly, and it’s an issue I feel strongly about – especially as fam trips seem (from some suppliers at least) to becoming ever more scarce.
I don't believe all agents should be entitled to fam trips – here's why
Opinion
Duncan Greenfield-Turk
22 April 2026
Luxury agents can’t expect to be invited on familiarisation trips if they haven’t proven their worth to suppliers, argues Global Travel Moments founder, Duncan Greenfield-Turk.
Duncan Greenfield-Turk, owner of Global Travel Moments, believes luxury advisors must prove their worth to suppliers before expecting a fam trip invitation
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