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Luxury agents to embrace cruise with shifting sales tactics as demand grows

Agents
Emma Dooney
21 April 2026

Agent winners of the TTG Luxury Travel Awards shared business wisdom and travel trends at an exclusive event held in partnership with Explora Journeys.

Group of smiling people

TTG Luxury Travel Award recipients discussed industry insights and how Explora Journeys is successfully attracting first-time cruisers by redefining the luxury sea travel experience

Luxury travel advisors are increasingly turning their attention to cruise as a compelling alternative to land-based holidays, with Explora Journeys emerging as a standout proposition in the premium space.

At an exclusive Winners’ Lunch lunch held at Kerridge’s Bar and Grill at The Corinthia in London with Explora Journeys, agent winners of the TTG Luxury Travel Awards shared business insights and explored how the luxury operator is reshaping perceptions of cruise, particularly among clients who may not have previously considered it.