For today’s luxury travel advisor, nailing the outfit for a high-net-worth client meeting isn’t just about clothes – it’s a strategic business tool. 

Whether it’s a bold jumpsuit or a floaty dress, every ensemble communicates a message about the agent before a word is even spoken. 

There are the warm, soft outfits that convey trustworthiness. There are the colour-coordinated outfits that highlight the wearer’s eye for detail. There are the loudly patterned outfits that showcase their playful nature. 

There are the outfits that express all three of these traits, and those that express none of them at all. In an industry built on high-touch service, all of these choices culminate to build an agent’s brand identity.

We spoke to six luxury advisors who know this all too well, to find out how they use fashion to showcase their personality, create long-lasting rapport and ultimately, land that lucrative booking. 

For Janey Berry of Berry Travel, being “overdressed” has never been a bad thing. The luxury safari specialist always veers on the side of caution when it comes to the dress code, believing it’s better to start with more formal attire that can be adjusted if need be. 

Her approach is simple yet effective; Berry uses basics like smart tops and trousers as the foundation of her look, before adding “sharper” pieces such as fitted jackets and statement jewellery. 

This formula can be seen clearly in the pictured ensemble, which features a linen cream blazer over a plain white t-shirt, pleated beige pants and stylish trainers.  

“I like this outfit because it feels smart but still completely comfortable,” Berry explained. “I’ve always had a bit of a reputation at home for being ‘never knowingly underdressed’, so this is my version of relaxed.” 

If she arrives at a client meeting and feels too formal, Berry simply removes the blazer to instantly create a more casual look. She also often travels with a smarter pair of shoes in her handbag, which again allows her to edit her outfit quickly and easily. 

“For me it’s about feeling like myself, comfortable and confident, but still appropriate for the environment I’m walking into,” she added.

Travel Sisterhood’s Nadine Brady, on the other hand, prefers a more relaxed aesthetic from the onset. The founder of travl.love usually wears jeans with “nice boots and a stylish coat”, opting for “unique accessories or a bold colour” when she wants to jazz things up. 

“My goal is to make my clients feel comfortable and at ease, creating an open atmosphere for our discussions,” Brady told TTG. “I believe that when I feel authentic in what I wear, it helps build a genuine connection with my clients.”

Mary Steadman, founder of Lura Lifestyle Management and fellow Travel Sisterhood member, echoes this emphasis on authenticity. 

“No matter who I’m meeting, I always aim to present myself in a way that feels warm and true to me,” she told TTG. “My jewellery is a big part of that. Every piece I wear has a story behind it, often picked up on my travels, so there’s usually a little memory or adventure woven into what I have on. 

“I love to wear one of my signature hats when meeting clients – it’s become a bit of a personal trademark and always sparks conversation. I like to tailor my outfit to the person I’m seeing; if it’s a more corporate client, I’ll lean into a polished, business-focused look. But if I’m meeting someone younger or with a vibrant, creative personality, I’ll bring in more colour and playful touches.”

Wanderlux Luxury Travel founder Sarah White takes a more defined approach, using particular events as the inspiration for her client meeting outfits. 

“This is my late summer vibe for keeping it a nice blend of work meets Wimbledon,” she said. “The combo of black and white is your usual formal wear but that pop of mellow yellow keeps things feeling lighter than, 'Let’s just crunch numbers over brunch'.”

When the stakes are higher, she opts for bolder choices – like a scarlet red jumpsuit with a structured silhouette. 

“This is my authority outfit,” she said. “This works especially well when meeting high-profile clients when it comes to organising big events for them. The colour symbolises authority and confidence, the cut is tailored but feminine and signals that female boss energy you need when negotiating large spending. It’s a ‘walk into a room to be noticed’ outfit. It also has a slight pad to the shoulder which is great and the open sleeve means you don’t overheat while presenting.”

Meanwhile, Natalie Stacey of Designer Travel leans on “bright colours”  and “bold pieces” to express her authentic self to clients. 

“I feel most confident and energised like this – I think they’re a natural reflection of my playful personality, and I’m more than happy for that to shine through when I’m meeting clients or suppliers. Even better if there’s a hint of leopard on the side too.” 

For Sarah Ives of Cartology Travel, a capsule wardrobe of versatile pieces has been game-changing for creating everyday outfits. 

“As a busy entrepreneur running a boutique luxury travel agency, I dress in an easy, classic and elegant way that doesn't require too many extra decisions,“ she told TTG.

“I reuse the same pieces to create day to night looks whenever I can as I often don't have time to change from being in the office to meeting clients for dinner. I worked with an amazing stylist, Clare Chambers (The Personal Branding Stylist), who helped me not only detox my existing wardrobe but create a power dressing capsule for meeting clients, whether that be in London or on the slopes in Courchevel.“

Ives also favours outfits that are suitable for posting online, as well as pieces that symbolise her passion and drive for success.  

“Social media is an important part of my business, so I like to choose outfits that look elegant but also stand out in a crowd and look great in photos. As 2026 is the year of the Fire Horse I've been adding more bright red which is a glamorous classic but also powerful colour that reflects my intentions for my business this year (and my personality!).”