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Maldives to maintain high-end positioning with luxury focus following milestone year

Luxury hotels
Emma Dooney
12 November 2025

The island nation has made a number of investments to boost its reputation as a luxury destination. 

Abdulla Ghiyas

Abdulla Ghiyas, chairperson at Visit Maldives Corporation, discusses the the island's luxury focus after a record year 

Visit Maldives says it wants to “maintain” its position as a luxury destination following a milestone year of growth for the nation’s tourism.

 

The South Asian country has welcomed nearly 160,000 tourists from the UK in 2025, marking a 15% increase in visitors. The UK now accounts for 8.8% of total market share, behind China and Russia.