TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
Search
User Menu
Remember me

New to TTG?

PPA Independent Publishing Company of the Year 2019
Campaign Business Media Brand of the Year 2020

Adrian Zecha set to add new hotel in Vietnam

The legendary hotelier is developing a second hotel in Vietnam, part of the fledgling Azerai brand.

TRFBLI
Azerai-La-Residence-Exterior-3.gif
Azerai-La-Residence-Exterior-3.gif

Set to be known as the Azerai La Residence, the 122-room hotel is in Hue, the one-time capital of Vietnam.

 

Zecha will undertake a rebranding of the hotel and oversee the conclusion of an extensive renovation.

 

The hotel’s expanded and completely renovated spa now features six treatment rooms and separate wet areas for men and women, and now has a fitness centre.

 

The hotel’s bar, Le Gouverneur, has been relocated from the rotunda of the historic mansion, while the hotel’s restaurant, Le Parfum, has been refurbished in the Azerai style.

 

Azerai La Residence joins the 60-room Azerai Can Tho, which Zecha opened on the Mekong last spring, and the plan is to add at least one new hotel every year.

 

Zecha’s mission is to “present the single-most compelling and elegant accommodation experience in a given locale at an affordable price-point”.

 

“In Hue, we wanted a hotel that would emerge as the quintessential hospitality experience in the city,” he added.

 

The hotel is within a 1930s mansion, the former residence of the French Resident Superieure, designed originally in art deco style.

 

It was opened as a hotel in 2005 following a renovation partnership between a French entrepreneur and the government.

 

The name of the new hotel brand is derived from Adrian Zecha’s initials and the latter part of a Persian word, caravanserai, which references old inns of the Middle East.

 

Indonesian-born Zecha was the original founder of Regent International Hotels and Aman.

TRFBLI
Add New Comment
Please sign in to comment.

Most read features

Taking green living to a whole other level

Taking green living to a whole other level

The latest operator brochures that could help boost your business

The latest operator brochures that could help boost your business

30 Under 30: Meet Claire Blake

30 Under 30: Meet Claire Blake

Winter sun options for clients who missed out on summer holidays

Winter sun options for clients who missed out on summer holidays

Our Next Events

TTG Restart: Travel Festival

TTG Restart: Travel Festival

TTG Debate

TTG Debate

One Week at a Time

One Week at a Time

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU