Passengers travelling in first class with the Hong Kong airline will now be welcomed onboard with a personalised note to go with their hot towel and glass of Jing sparkling jasmine silver needle tea.

A new menu features superfood bowls, protein side dishes and cold pressed juices, all of which will be served on a new suite of tableware.

The first class experience also includes a sustainably sourced cotton mattress and duvet, a soft full-size pillow and separate male and female skincare kits with products in glass bottles by Bamford, the British luxury beauty and spa brand.

Business passengers will also now receive a soft mattress topper, a larger pillow, premium slippers and unisex amenity kits in four colours rotating throughout the year.

For long-haul business class journeys, passengers will also receive a two-piece duvet and regional travellers will be given a day blanket.

“We are incredibly excited to be unveiling many wonderful enhancements in our first and business class cabins, and to have Bamford, a renowned leader in sustainable luxury, as the cornerstone of our premium inflight experience,” said Vivian Lo, Cathay Pacific’s general manager of customer experience and design.

This is the first time Bamford has partnered with an airline. 

Lo added the company aims to “continuously exceed customers’ expectations at every stage of their journey”. The updates are now available on Cathay’s flights out of the UK.

Cathay Pacific also recently launched expanded in-flight entertainment, introduced long-haul economy class menus by Hong Kong’s Black Sheep Restaurants and relaunched its Betsy Beer for passengers in all cabins.