The rebrand is centred around the Luxury Is Our Love Language creative platform, which over the next year will be rolled out across the group’s hotels and resorts, restaurants, bars, residential and retail spaces and private jet.
A spokesperson said the campaign involves a “high impact multi-million-dollar media spend” and will be the largest amount ever spent by Four Seasons on advertising such as this, adding it “marked the first time the company is supporting brand equity messaging with significant paid media amplification”.
