Located on its namesake Newman Street, the 81-key property will feature a European brasserie, cocktail bar and wellness floor, and will open its doors in winter 2024.
Kinsfolk & Co launched in May in London, led by founder and chief executive Paul Brackley, who was previously managing director of The Beaumont Hotel in Mayfair and general manager of the Shangri-La at The Shard London. Stas Anastasiades, restaurants and innovations director of Kinsfolk & Co, will join a panel discussion at TTG Luxury’s Travel Summit on 3 November, discussing the growing drive to bring purpose into business operations.
The Newman is designed by Pernille Lind and Richy Almond of Lind + Almond, and is described as having “an elegant and refined surface underpinned by stylish, unfussy touches and eccentric quirks throughout.” All rooms will have a contemporary Art Deco aesthetic, and the rooftop floor comprises a signature suite with private terrace, and when taken as a whole, offers exclusive use of the floor as a four-bedroom suite.
The spa at The Newman will offer a range of hot and cold experience cabins, an active salt therapy room and a hydrotherapy pool. Fitness services will include yoga, personal training, a meditation studio and a gymnasium.
Brackley said: “The Newman will be a grown-up and elevated but fun experience, where people can enjoy thoughtful excellence across design, service, food, and wellness – all sewn seamlessly into Fitzrovian life.”
Kinsfolk & Co plans to build a managed portfolio of hospitality businesses, which will include a second London property in Westminster in 2026 and another in Europe.
