Barry Sternlicht, who developed St Regis from one hotel into a global brand, and also founded W Hotels, is now launching Treehouse Hotels, which will open its first property in Q4 this year.
Following his development and sale of Starwood Hotels, which included the W and St Regis brands, to Marriott, Sternlicht went on to create 1 Hotels (pictured) and Baccarat Hotels & Resorts under his SH Hotels & Resorts hotel management company.
