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Abbie Heaton: ‘None of our agents have targets – making money is in their DNA’

Independent
Harry Kemble
18 February 2025

Blue Bay Travel group manager Abbie Heaton explains the agency’s laissez-faire approach to how its homeworkers go about their business to TTG’s Harry Kemble, and identifies some of the pitfalls that can hold back agents keen to build cruise sales.

Blue Bay group manager Abbie Heaton (Credit: Blue Bay Travel)

Businesses typically set targets and then go out and achieve them. So what happens when your business starts achieving targets that haven’t even been set yet?

That’s just what The Personal Travel Consultants in Partnership with Blue Bay Travel (PTCs) have done after the group doubled its cruise sales year-on-year without giving any of its 55 agents new sales goals.