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AccorHotels takes majority stake in 21c Museum Hotels

Hotels
Tom Parry
1 August 2018

AccorHotels has signed an agreement to acquire 85% of luxury hotel brand 21c Museum Hotels in a deal worth $51 million.

Accor says the partnership is an 'important statement' about its belief in the social and economical benefits of LGBT+ tourism

The boutique chain, founded in Louisville in 2006, has 11 properties open and under development across the US.

AccorHotels said the acquisition marked “a new step” in its strategy to become “the leading player in the luxury and lifestyle segment in North America.”

As part of the agreement, 21c Museum Hotels co-founders Laura Lee Brown and Steve Wilson will retain a 15% stake in the company, and “will remain closely involved in providing creative guidance” for the brand’s future strategy.

21c Museum Hotels will continue to be led by president and chief executive, Craig Greenberg, and retain its corporate headquarters in Louisville.