Thorne Travel owner Shona Thorne said agents using Facebook as their main tool should consider other social media platforms to attract different audiences and those who may have migrated to new channels as they have emerged.
Thorne said the business’s biggest social media platform remained Facebook, followed by Instagram – both owned by Facebook parent Meta – but cautioned against concentrating on only one or two platforms. Besides Facebook, Thorne also uses TikTok, Pinterest and LinkedIn.
"Facebook is great, but customers are looking for a lot more,” she said. “They’re looking for TikTok in particular – not just for the daft things, but the quirky.”
