A new look, a renewed focus on value (and values), "getting comfortable with the uncomfortable" and a special anniversary were among the highlights of the 2025 Advantage Travel Partnership conference. James Chapple joined the Advantage team, members and delegates in Malta to explore this year’s themes.
The conference took place over 13-16 May
The Advantage Travel Partnership managed to keep its first rebrand for 20 years under wraps ahead of its annual conference last week (13-16 May), a new look it hopes will encourage more members to take up the branding.
Trading conditions were a source of constant discussion throughout the conference, exploring the extremely persistent lates market, travellers’ pursuit of value, new destinations, key travel trends and predictions for the months and years ahead.
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