Thomson joins the line from Virgin Atlantic where she was CRM campaign executive and B2B/trade marketing executive.

Before her move to Virgin, she worked at McLaren as part of its digital marketing and ecommerce team.

Thomson will report to sales, marketing and digital director Jamie Loizou and will be responsible for growing brand and product awareness among travel agents.

“We are delighted to have Sarah join the team and have no doubt she will be a great asset,” said Loizou.

“With her expertise, we can offer even more support to our partners through cooperative marketing and help ensure AmaWaterways is front of mind through innovative brand marketing across a variety of channels.

“Her appointment comes during an exciting year, with three new ships set to launch this summer, including AmaMagna.”

Ama on Tuesday (April 9) announced 156-passenger AmaSiena would join the line’s fleet on July 1, 2020, sailing a range of 10- and 11-night itineraries on the Rhine, Main, Moselle and Danube.