The Book Now, Earn Now initiative is being launched alongside AmaWaterways’ Peace of Mind Promise which gives clients the option to amend, postpone or cancel bookings up to 24 hours before travel.

The trade initiative means agents making a booking on a 2021 European departure will earn an advance of £135 per guest as soon as they collect the deposit.

Both promotions are valid for 2021 European river cruise departures, excluding the Douro, which are booked between 8 October and 30 November 2020.

Jamie Loizou, AmaWaterways’ UK managing director, said: “As a 100% trade-focused business, it’s vitally important that we support our travel agent partners and work together through this challenging time.

“We know that agents have seen their income severely impacted in recent months and we have been looking at ways in which we can help.

“We believe our Peace of Mind Promise will give guests the confidence to commit to future travel and Book Now, Earn Now will provide our trade partners with some much-needed financial support.”