The Barclays Corporate Banking report, Destination UK: driving growth in the UK hospitality and leisure sector reveals the 2017 holiday and leisure preferences of almost 10,000 people from the UK, continental Europe, the US, Middle East, Asia and Australia.
Among the 63% of international holidaymakers who said they were more interested in holidaying in the UK than this time last year, 31% cited the weaker pound.
Meanwhile, a fifth of respondents said TV programmes like The Crown were driving British appeal, particularly among Chinese (44%) and US (26%) guests, and that high-profile advertising campaigns were having an effect on overseas audiences.
