Chief executive Adam Pardini told staff and suppliers at the group’s annual conference in Rhodes that despite the company being profitable, its current sales performance was “not where we want it to be”, adding: “It’s not retirement money”.
Assessing trading during the last year, Pardini said Broadway had experienced its best net profit ever in January before an “awful” April and its “worst August” on record.
Despite its difficulties, Pardini described how Broadway had focused on investing across the business including in its technology and the relocation of its Luton headquarters and office in Frimley, Surrey.
