Celebrity Cruises has appointed John Wilson its new sales director for its Europe, Middle East and Africa region.
Wilson joins Celebrity from Royal Caribbean International where he headed up direct sales and digital distribution.
It comes after Celebrity, in January, confirmed plans to restructure its sales team with several new appointments.
A Celebrity spokesperson said Wilson will work alongside Claire Stirrup, director of sales UK and Ireland, supporting Celebrity vice-president and managing director EMEA Jo Rzymowska as part of Celebrity’s new single-branded global structure and three “newly defined” regions.
Wilson will also be recruiting a team to bring a dedicated focus to the region, Celebrity added.
His previous roles include stints with Virgin Holidays, where he was head of cruise, and Tui.