And despite myriad political and socio-economic challenges facing the world, the take-home message for me from the three days was the strength of optimism in the sector.
A poll of our stakeholders revealed that three quarters expected the industry to grow, with 8 out of 10 predicting growth for their company. We estimate that around £3 billion in industry deals will be agreed as a result of WTM London 2017 – a record in the event’s 38-year history.
This positivity was prevalent throughout the event, with many new and emerging niches within the industry taking the opportunity for their moment in the spotlight.
