The study of more than 20,000 responses from consumers found 79% were planning to book with a specialist operator or agent over the next 12 months, as they look for “assurances before embarking on overseas holidays”.
Another positive sign for the industry was that more than a quarter of consumers plan on taking more holidays in 2021 than they did before the Covid-19 pandemic, with 23% also expecting to spend more on their main holiday and only 6% saying they would be spending less.
