Former vice president of international sales and marketing, Phillip Ordever, will now serve as vice president and managing director for Crystal River Cruises

He will be responsible for developing strategy and managing the key sales and marketing functions for the new brand extension in his new role.

He will report to both Thomas Mazloum, chief operating officer, and Carmen Roig, senior vice president of marketing and sales from the brand’s operational headquarters in Amsterdam.

He will be replaced in his old role by Helen Beck who joins from Royal. She will report directly to Roig from the UK.

Crystal’s chief executive and president Edie Rodriguez said: “In his 12 years with Crystal, Phillip has had great success in his business initiatives and I am confident that he will excel in this significant role for the highly anticipated Crystal River Cruises.

“We are also grateful to have such a talented individual as Helen lead our international sales and marketing efforts. Her expertise in this field will be invaluable as we launch our new luxury travel experiences.”

The appointments come as the cruise operator offers a number of discounts until February 29 during the wave season.