The Aito member said it will “shortly” begin advertising holidays to the Red Sea resort as an add-on to its classic Nile cruises which sail year-round.
Boss Philip Breckner said despite Discover Egypt not being a “mainstream Red Sea tour operator” the FCO’s decision to end its flight ban to Sharm “does have a major positive influence on all travel to Egypt”.
“Over the last 15 years, travel to Sharm has become synonymous with travel to Egypt, and the public has been wary of travel to all of Egypt because of the FCO advice,” Breckner said.
