The all-inclusive specialist said winter 2023/4 early sales revenue was up 45% on the same period in 2022.
Nicolas Bresch, Club Med managing director, UK and Nordics, said the combination of the all-inclusive concept and price guarantees had worked in the operator’s favour.
“At Club Med, we are mindful of the impact that the current economic climate is having on our guests, which is why we have promised that the price of their stay will not change after their booking regardless of any currency fluctuations.
“While the cost of living crisis continues to be front of mind, there is clearly still a huge appetite for Brits to plan and book holidays.
“Our Winter 2023/24 Preview sales opening last week was our highest-ever grossing Preview, with sales revenue from this up 45% versus the same event in 2022. This is unsurprising given feedback from both our travel agent partners and our clients, as people seek to lock in the price of an all-inclusive holiday to avoid the hidden costs that are usually associated with travelling.”
Club Med derives the bulk of its UK revenue from winter sports sales and features 16 Alpine resorts, including a new property at Tignes. The winter sports season in France was effectively closed to travellers in early 2023 because of the Omicron variant.
“Given that this is looking to be the first full year free of travel restrictions and the need for testing since 2019, we’re optimistic that this will be the strongest year yet for Club Med,” Bresch added.
