In a trading update for the six months ending March 31, 2018, the budget hotel group said it had generated system sales of £16.1 million, giving it growth that far outweighed the 13.5% increase in like-for-like revenue generated by other franchised hotels
The group said the performance was largely thanks the hotel group’s new booking engine and yield management systems, the brand’s growing strength and its continued expansion in both the UK and Europe, giving it 2,430 rooms across 27 hotels in 18 cities.
