As easyJet holidays celebrates a year since launching to agents, head of distribution Brad Bennetts reflects on the past 12 months and tells TTG how the brand is striving to become the trade’s “most trusted operator”.
“For us it’s all been about building trust,” says easyJet holidays sales chief Brad Bennetts, almost exactly a year to the day since the package holiday specialist starting selling through the trade.
The operator may have had the luxury of basking in a familiar orange glow of its parent airline but for Bennetts, it was never about simply relying on reputation when it came to attracting agent business.
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